Jennifer Bacarella

Executive Director, Firm Development | SPS Family

Jennifer Bacarella is an Executive Director for SPS Family, a group of affiliated firms consisting of Sigma Financial Corporation, Parkland Securities, LLC, and Sigma Planning Corporation. As a member of the firms’ Executive Committee, Jenny provides leadership and vision in their overall management and operations. Jenny is also Director, Firm Development, responsible for expanding and maintaining the firms’ relationships with independent financial advisors. Since joining Sigma Financial Corporation in 1994, she has taken a proactive relationship manager role, allowing her to interact with the firms’ most successful advisors in their businesses and in their lives. Her high-touch approach has created firms with some of the lowest advisor turnover ratios in the industry. Jenny’s personal interaction and attention to detail confirms for advisors that they have direct access to a member of the firms’ Executive Committee. Her efforts and leadership are carried throughout the firms by the management team and staff. Jenny is a member of NAIFA, WIFS, and the FPA.